Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
So we've talked about how its really ok to give ourselves an I LOVE ME piece of jewelry (yes you officially have received permission). Bethany, a self made successful woman in her own right, spends her professional hours making folks feel good about themselves, helping them cope with mental health, and is a very special person with a heart of gold. She also has had as we all do, trials, tribulations and CHAOS, but not the kind we like. Fast forward from the past and here we have a definite I LOVE ME ring, featuring a story for herself using all the diamonds that now have a happy ending. This platinum dazzler is just what the doctor ordered, proving to herself this lady is large and in charge! She literally giggled all the way out the door and put on her sunglasses. ... See MoreSee Less
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45 years married this June, when literally the STARS aligned for Kevin and Mary!!!! This beautiful and still so in love couple came to see their family jeweler for a little re-do of Mary's original wedding set and a fashion right hand ring that just weren't her flavor anymore. Loving our CHAOS idea of embracing our own chaos and rejoicing in it, what better way to celebrate their special day and even more special life story? Yes, the family name is Starr so of course we had something there. The best email I got just prior to the ring being ready....Mary asked it if was ready, my response was "We should have that last stone set shortly and I'll let you know the moment we are finished ." Mary's email.....ok I'll just check my email 43,000,000.00 times a day going forward. I let her know yesterday around 1:40pm, they were at the door at 2:01, clearly a woman of her word and level of excitement. I'm pretty sure she left here both dazzled and dazzling. ... See MoreSee Less
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Hi everyone and happy happy Friday, yes I am back from my glorious visit to Aruba. Keeping with the theme in my mind of the ocean and sunsets, as luck would have it we also just finished this Boulder opal and diamond pendant. Our dear friend/client Alicia had her own adventures in Australia and brought with her 3 native cut opals (stones cut in shapes that maintain as much of the original crystal as possible) of killer color that demanded their very own custom design (they can be pushy that way). We started out with some sketches narrowing down to the one that she really loved. Next step, we hand carved the wax model and of course added some diamond friends to the mix. 18k yellow gold just seemed to help the vivid colors of those stones just POP! I thought you'd like to see how we start things here, all those finished treasures start with my own personal stick figure drawings. Thank heavens for the skilled folks in my army who just "get me" and make my visions your reality. ... See MoreSee Less
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