Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
Lovely Sue found us on line and brought in some treasures she had been sitting on for almost 20 years. Well, not literally, the rings were sitting in a drawer (if you were wondering about her comfort level). Her engagement ring and wedding band from her beloved husband, along with the diamond she inherited from her mother. What to do with 2 different shaped diamonds and their little buddies, each one with so much meaning, yet we still had to make the design work for her? Sue just picked up her very own "I LOVE ME" ring, her new signature piece. Something to remind her everyday just how precious and loved she she is and her two favorite people right there on her hand. We think its pretty awesome and so is Sue, who needless to say left here one very very happy lady! ... See MoreSee Less
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Karen from NC messaged me one day and said she needed to embrace some happy CHAOS for herself. Her adoring hubby over the years kept showering her with new and upgraded wedding sets....3 of them as a matter of fact. Karen told me that she really wasn't a fan of the Marquise one anymore and could I hide that stone in the mix. She sent me a bunch of her not so loved anymore, yet all fine stone rings and things and we did what we do. So here you are Karen, your CHAOS is more like a "Where's Waldo" and we let her sparkle with all her diamond friends, just more on the incognito side of things. After many texts and phone calls, we developed friendship that will hopefully soon bring her Buffalo and a tour of Niagara Falls so we can actually meet. Karen is just a lovely, fun lady and she never ever asked to "speak to the manager". ... See MoreSee Less
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Kim and Howie met and fell in love while in prison. NO, not as inmates, but as hard-working employees. Ever since, these crazy kids have shared a lot of wonderful life together with ups and downs, including the passing of Howie's mom. She had a beautiful emerald, and a huge diamond marquise that we "broke out" of their original mountings, setting them free into a right hand ring for Kim along with her re-designed wedding set,. So I can already hear the groans, but do we call them "Jailhouse Rocks"? (Elvis Presley 1958) ... See MoreSee Less
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