Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
Glenda and Mel brought in a few rings with all the kids and grands' birthstones that just wasn't her style nor taste. They found us right here on FB and she was hoping for a re-do that was going to make that gramma proud! Yes, the ring is gorgeous and yes we have a very happy Glenda and much relieved Mel ( you know, happy wife happy life). What is the best part of making this special piece? Them sharing all the photos of their beautiful family with us and who belongs to which stone in the mix. Like I always say, jewelry tells a story and seeing the faces of their loved ones and just how much this ring means to them, really drives this message home. This is why I have the best "job" in the world, just making folks happy with reminders of who and how they love. ... See MoreSee Less
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Sammy the matchmaker! When Braden started working out at the gym, Sammy kept running over to see Casey (who ran the dog-sitting service there) and introduced her to his "hooman" Now just over a year later, he paired these two up as not only gym partners, but happily ever after ones as well. When Braden first came into our shop for a look around for the perfect ring, Sammy immediately jumped up on my chair, overseeing the process as his dad received his diamond lesson. Braden let me know that I too had been chosen. Probably the best doggone compliment ever. This classic solitaire, colorless and perfect cut diamond won over as best in show, now proudly where it belongs on Casey's finger! Congrats to all 3 of you!!!! You make a wonderful pack! ... See MoreSee Less
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Kelly and Jake after 10 years of wedded bliss, a beautiful child, and a year of working from home......what better way to celebrate a beautiful partnership and their love, than a new fine diamond ring. Kelly's love of flowers made this choice an easy one, the leaf pattern called her name and the diamond dazzled! Congratulations to you both and many years of happiness to you! ... See MoreSee Less
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