Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
96 days until Christmas! I wanted to just give you a peek at some of the delights that arrived today (with more to come). Yes we do a whole bunch of custom pieces and I know you love the stories that go along with each one. For those of you who didn't know, we also have 16 showcases filled with hand curated pieces for every taste and budget, when you just need instant gratification and sparkles without the wait. Before all the wonderful crazy holiday frenzy begins, this jeweler will be taking a vacation and back with all the stories you love soon. In the meantime, the shop will be open with my amazing staff of Samantha, Philly, Lacey and Dan to take care of all your needs, including the very best repair work all done right here. I'll be back soon with more stories and handcrafted re-do's and new do's ... See MoreSee Less
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Carol from Mississippi found us right here on FB and loves our whole idea of embracing CHAOS. She took the plunge and sent this stranger, (me, who is now a friend) a bunch of her unloved pieces for a redo, something that would go along with her original diamond band. She had a lovely blue topaz from another ring that she loved, could we use it and build a chaos for her? Yes indeed. We used her mom's diamond earrings and some additional diamonds plucked from the lovely pile Carol provided and made her not only her new dream ring, but a pair of diamond dangles to adorn her ears. Hey, why waste good diamonds right? Carol just received her package today and shared her moment of opening the boxes, seeing her new family heirlooms for the first time. There were about 100 heart emojis in the text so I am assuming she is very very happy. And so are we all for her. Thank you Carol, wear them well <3 ... See MoreSee Less
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Laurie loved her wedding set and her hubby for lots of years as they are, but for her and Chuck's special anniversary, a re-do was the desired gift for her to celebrate the occasion. She wanted everything incorporated into one updated easy to wear ring that wouldn't spin on her finger. Oh yes, and she like most of us here love CHAOS jewelry., but asked "could it have some symmetry as well? Using all her original bridal diamonds and a few more diamond friends.....VOILA! ... See MoreSee Less
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