Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
When Cynthia decided she needed an "upgrade" in her already magnificent jewelry collection, what to do? Something unique, yet classic and joyfully "over the top", because she can! Cynthia has a heart of gold and does so much for so many, her turn was overdue. We chose this 3 plus carat radiant cut diamond, and had the side baguettes custom cut to size, as the needed diamond friends, the setting acting as body guards for wear-ability, and ok we admit, a little more TADA factor. We had to wait until all the family members got the first peek, and now it's your turn for the big reveal. It takes a lot to make this jeweler a bit "jelly", and I don't know which of us was more excited about this stunner, me or Cynthia. Needless to say she is a bit obsessed, in the best way possible. ... See MoreSee Less
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Can you tell Jon was a bit excited and filled with pride the day he picked up Ashley's gorgeous lavender spinel and diamond engagement ring? Congratulations to you and both families!!! How did the big reveal go down you wonder, with Ashley's beloved pooch as the ring bearer. Jon stuffed the box inside the pup's pajama's (hey she was chilly) and waited until Ashley started petting her, with a "what the heck is in there?" query. What the heck indeed! A ring letting you know Ashley, Jon will be your ROCK forever! ... See MoreSee Less
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One of my dear neighbors stopped in (for the first time in 17 years) telling me she's been meaning to stop by and today was her day. Hey, some of us are just that busy. S had her original engagement ring sitting in a drawer for years, unworn and left all alone. She decided it was time for a little re-do on her already beautiful pear shape diamond to jazz things up a bit and get her back on her hand where she belongs. She mentioned "I'm thinking about something simple with a diamond on each side, white gold this time around". We walked over to the showcase, we pulled out this one mounting first and VIOLA, just what the diamond doctor ordered.....Sometimes instant gratification fits the bill and yes we have plenty of hand curated pieces for you all to choose from, lovingly set right here in our shop! S, so happy you and N did this for you, I can say it, long overdue (like 17 years) and the grin on your face as you left makes me think it was worth the wait after all. Kids all grown, life settled, your time to shine! ... See MoreSee Less
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