Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
Teresa and Keith arrive at BOJ one fine morning, with happy written all over their faces, I was of course compelled to ask them "so what are we celebrating?" Teresa didn't miss a beat with her instant "because he's lucky" response. After I was done cracking up, we got to work. These crazy in love after almost 30 years kids used the original diamond from her engagement ring as a side diamond and we matched it on the other side along with her new TADA center diamond. So here is the best part of the story....when we sorted out the best diamonds to adorn his wife's finger, Keith, big teddy bear of a man that he is , bursts into tears. Why? His words "I've been wanting to do this for her for so long, she is the best partner, wife and mother and I just love her so". One of the most rewarding moments of all for this jeweler I have to admit. Love this couple, C'mon look at their expressions! How could you not? Oh yes, I did receive flowers too <3 ... See MoreSee Less
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Lovely Sue, who happens to be one of my favorite peeps (and not just because her hubby is my accountant) came in with a stone that she had been told was fake. She just wanted to make sure before she threw it out. Uh nope, what we have here is a really fine 1.33 carat diamond. I then told her that news and then the actual value we almost needed smelling salts to revive her. The expression of her face ,first with the surprisingly unexpected good news, followed by the one when she came to get her new signature know that look when you get a really really good present? Yep, that one. ... See MoreSee Less
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Annabelle, the owner of the charming boutique inn in Massachusetts, The NOBNOCKET, was up visiting our mutual friend Debby who introduced us, She had an old brooch and her original sapphire wedding ring that both needed to be updated into wearable pieces. TADA! We took the diamond from the brooch and added her to the ring, with the 2 smaller diamonds becoming classy hoop earrings as Annabelle's new signature pieces. Enjoy your new sparkly wardrobe and shine on! ... See MoreSee Less
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