Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
Anu and Sayanti's wedding is Saturday! Yours truly has been invited to share in what promises to be one gorgeous day indeed! Not only the weather, but their promises to one another, the traditional magnificent Indian garb, the ceremony, the food, and of course the RINGS! Sayanti's ring matches her engagement ring (you all saw that sparkler already) and Anu's, we crafted with 22k gold, keeping with the regal tradition of their families for generations. When customers become friends, the most wonderful part of my "job". the two of them making the most perfect couple, caring, loving and giving and sharing. Wishing you both every joy that life can bring... ... See MoreSee Less
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Look who popped in today it's our good friend Sarah Waterrose! She mistakenly (or on purpose) mentioned that she didn't have a signature necklace and was suffering as we all have been, from lack of retail therapy. We just "tried on for fun" this multi-sapphire baby who was a new arrival. Now fully adopted and going to it's forever home. Good for you Sarah, no better gift, than an I LOVE ME one! ... See MoreSee Less
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L and L came in with a ring from mother in law with 3 Marquise, one big round diamond and 6 little buddies. They knew they wanted a signature piece made for their daughters to reflect each one's individuals taste. Mom of course could not decide which daughter should get the bigger round diamond as it wouldn't be fair for one and not the other, trying of course to keep things more "even-Steven" Moi suggested SHE keeps that one for herself, made into a classic pendant. Problem solved, and now the "family jewels" are enjoyed by all 3 descendants. Each with their own special treasure and grandma's memory to enjoy and bring happy memories of her and the gift from mom and dad. I was asked recently when I was going to retire. Are you kidding me, how can I ever when making folks happy and working with beautiful people and jewelry is considered work? ... See MoreSee Less
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