Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



AS OF JUNE 30, 2020
Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed
Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature

Sometimes things can be just ‘so right’ no matter what! Heather met Chris when she was 15, they reconnected about 7 years ago and dated for the last 6 of them. Chris had always wanted to propose to Heather at the Gorge Amphitheater in Washington State during Labor Day weekend, where their favorite group, the Dave Matthews Band plays every year. They were all set, tickets purchased. and then the concert was cancelled due to COVID. Chris t was not about to lose that dream inside of his head! While they watched old live concerts from the Gorge, he had prepared a tailgate with a cooler, backyard games and did everything to make it feel like they were there. And as Heather told us “Then during the concert out of nowhere Chris got down on one knee and said “I’m sorry we aren’t at the gorge, but I love you! Will you marry me?”!! The answer? A resounding YES!!! Congratulations to a wonderful couple and in the words of Dave Matthews may you always sing together “Our love is so right”! Thank you Heather for sharing your story and for letting us be a part of it! ... See MoreSee Less

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Dorian and Breeann just celebrated their 10th Anniversary!! We have had the joy to be with them through all the years starting at day one when they chose what was Breeann’s dream engagement ring. Now, 10 years of wedded bliss, job promotions and a private podiatry practice later, Dorian wanted her to know just how wonderful the ride together has been. We upgraded her original diamond cluster center to a single 1.50ct gorgeous new way to fill the center of the halo and Breeann's heart. Thank you and congrats to you both! We have loved celebrating all these years as we watched you both grow in your love and your successes! ... See MoreSee Less

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Who is that handsome devil sporting his newest treasure of rose gold, south sea black and white pearls and diamond dangles? Why that is our beloved Thomas! He also came bearing a lovely gift for us, new signage that carries a very important message: “Get your sparkle on!” He got us a present because that's how he rolls. With a great eye for that unique piece always, he fell in love with this one of a kind pendant to grace his favorite chain. We love you and your exquisite taste always! And we promise to always keep our sparkle on! Thank you, Thomas. ... See MoreSee Less

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