Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
So on St Patrick's Day, it seemed fitting to share Patrick and Jamie's ring and a bit o' the background story too. Patrick and his mom Amy drove here from NJ (7 hours) to visit Buffalo NY for 2 reasons, a very special diamond engagement ring and of course the requisite chicken wings. They made a mother/son weekend of the trip, and had the most loving, glorious time together, sharing the life changing moment of choosing THE RING and some mom/son time getaway !!! They started by "playing with diamonds" by the sunlit window in our shop, until that last perfect stone magically appeared. Thanks to the FedEx delivery that was a tad late yet ended up being bringing the stone that you could literally hear the angels sing, to top the other choices. I patiently waited until I got the news, that Patrick proposed at home in Amy's love filled living room. How is that for a sweet memory every time they enter the room from now on? Oh and Jamie said YES. Comhghairdeas to our happy couple!!!!! Gaelic for congratulations (thank you google) ... See MoreSee Less
View on Facebook
Happy Friday to those who celebrate! ( from your jeweler who works on Saturdays.) Jan and Dennis came in with a small mountain of gold and diamonds, a lovely collection of things and family to be remembered, just in a different form. Jan's original wedding band along with some of her beloved mothers', mother in law's and grandmother's rings and things. She had been seeing our CHAOS designs and decided that she too needed one for herself as her new wedding band re-do. On their way to dine for hubby's special birthday dinner, they did make the stop here, adding just a little more joy to an already celebratory occasion. Jan, madly in love with both Dennis and now her new family heirloom were just over the moon happy and I think you can see that from that smile on both of their faces! ... See MoreSee Less
View on Facebook
Blossom and Joshua have been together for 8 years and decided that at this point, they would no longer be accused of "rushing into things". She had 2 Herkimer diamonds, for those of you who never heard of them, they are a unique quartz whose crystal habit is the same as diamond, and found only in the mines in Herkimer, NY. Her grandpa gave her those stones to cherish, years ago. Blossom wanted something vintage and differently beautiful to pay homage to grandpa, and her upcoming nuptials, and we hid the little marquise ruby on the side as the last perfect detail ( the last gift from him). Jewelry always tells a story and Blossom I am so happy to share yours. We wish for you and Joshua a love story that blooms for years to come with just so much happiness. ... See MoreSee Less
View on Facebook