Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature
For those of you who embrace CHAOS and asymmetry at it's finest, you're welcome. Those of you who prefer order (at least a little) divert your eyes. Rosalie brought in her mother's wedding band, grandma's diamond wedding ring and a few other pieces that represented life-moments that she has both enjoyed and endured. We opened up that wide band, adding yellow gold accent bars from gramma's ring. Then she and I sorted out the placement of the diamonds, representing parents, hubby, son and daughter Maya, as well as her birth-mother, and something that is often hushed and not spoken of, loss of babies who were yet to be born, everyone acknowledged. The open spaces? For the someday grandchildren we celebrate in advance, how we look forward to that day. 3 "I love it", 2 really big hugs and Rosalie's most heartfelt words of " this ring tells my story " said with the most beautiful look on her already beautiful face. Makes one ponder, especially the day before we realize what THANKSGIVING really should mean. To all of you I wish a wonderful day, filled with family, friends, feasting and just remembering all the things we truly are thankful for ! ... See MoreSee Less
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Rich and Laurie, our two lovebirds who found one another later in life when the time was right, have a thing for each other and the double heart emoji, texting it to one another throughout their courtship. So much does that symbol mean that Laurie and Rich had it done in ink and now in a custom engagement ring with an interlocking wedding band on her hand to symbolize their wedded bliss. Congratulations lovebirds! ... See MoreSee Less
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Teresa, just the sweetest southern belle from Alabama (who we have yet to meet) found us here, followed us for a bit and then decided to reach out for something wonderful to celebrate her! She sent us a bunch of no-longer-her taste pieces that we dismantled, sorting out the best of the best to use in her creation. We had numerous conversations and texts, bonding immediately, trying to sort out her taste (vintage) and what she envisioned for her new signature piece. 177 hand-set diamonds later, TADA!!!!!!! Teresa, thank you for the honor, I have to say we are pretty proud of your bracelet and wish I could have been a fly on the wall to see your reaction when you opened the box for the very first time 😀 ... See MoreSee Less
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