Barbara Oliver…in My Own Words

While growing up in Tonawanda, I discovered my lifelong passion for gemstones. While my friends played with dolls and dressed up, I immersed myself in gemological books and learned about precious stones. While I can’t say this made me the cool kid in school (I was clearly a little before my time on this one), it laid the foundation for what it is we do now. I just knew that one day I would be a jeweler and create unique custom jewelry. I consider myself blessed to be doing what I love doing best.


Barbara Oliver Jewelry
5820 Main St., Ste 311, Williamsville, NY 14221


(716) 204-1297



Tues - Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. also available

My father, Jerry, was the consummate sales professional, and I learned a lot from him as I launched my career. I honed my sales skills early on selling all sorts of things – clothing, real estate, cars, postage meters, even commercial lighting. Under dad’s tutelage I learned the art of being a sales professional; discovering the buyer’s needs and desires, overcoming objections, and closing the deal.

It was all good stuff, but there was an overarching lesson which he stressed constantly – to be successful in business, you have to be able to build relationships. He told me it’s not about leading someone to your way of thinking, it’s about listening carefully, asking the right questions, and finally, when you have real understanding, sharing relevant information. Dad said if you’ve done your job right, they’ll discover the reasons for themselves as to why they should do business with you. And if you do your job really well they’ll come back again and again. And he was right. It’s like instant karma.

After a few years of selling other things, I revisited my early dream of being in the jewelry business and became a Graduate Gemologist through the Gemological Institute of America (GIA). Having that formal and rigorous training in diamonds, gemstones, and precious metals enabled me to get a foothold in the jewelry business. When passion meets opportunity good things happen, and I thrived. I worked for other jewelry stores for a number of years, and I learned a lot about the jewelry and gemstone industries. During that time I also observed some business practices that were not customer focused, and on occasion, unfair and dishonest. I realized that the way I wanted to do business would only be achieved if I had control over the jewelry shopping experience from start to finish. So in 2003 I started Barbara Oliver Jewelry.

I was blessed that my customers from over the years followed me here to the third floor of an office building.  Sometimes people comment that our location is genius, and I laugh and tell them the reason we selected this location was so if I didn’t make it, no one would ever know. Now, of course, our location makes perfect sense – it allows us to focus on delivering exceptional customer service and building an intimate and personal shopping experience. We don’t get any “walk by” traffic, but once people find us, they keep coming back. Plus we don’t pay high retail rents, which reflect in the value we offer all of our customers.

For most people, buying a piece of jewelry is an act of trust. Educating yourself can be hard; there are significant variations in jewelry designs, the metals, the size and quality of the stones, the workmanship, and the degree to which the people selling you will stand behind their product. I hate to say it, but there’s also a lot of misleading or outright false information in our industry. So, it always comes back to trust. Which is where we excel.

Our commitment to quality, to providing expert knowledge, to sweating the small details, and to treating everyone with integrity and respect are the cornerstones of what we do here at Barbara Oliver Jewelry. We hope you’ll visit us and find out for yourself how we create a “jewelry shopping experience like no other.”

Barbara Oliver signature

Welcome Bishop Fisher to Buffalo! We were beyond honored to craft the ring for this very special moment in time. As is the custom and tradition since 610 A.D. each Bishop has received a gold ring from his Priests, signifying his betrothal to his church. It was a most beautiful service and needless to say, being invited and included is a wonderful memory I will cherish always. The gift to him comes directly from all the Priests in the diocese as a tribute to him. I did also get a few minutes to speak with him personally and was immediately taken with the kindness and warmth of Bishop Fisher. I know he will bring beauty, healing and strength not only to those of his faith, but to all of Buffalo as a community. We wish him every good thought possible in his new position! ... See MoreSee Less

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When Esha, one of my favorite client's daughters called from Florida to tell me she had always dreamt of an eternity style oval diamond band and now was her time to treat herself to an "I love me" ring, we immediately got to work...... 14k white gold boasting just shy of 4 carats of E color VS-1 perfectly matched sparklies. When did this arrive? The very day the she also was told she was being promoted at her job!!!!! What a perfect day for you Esha, an" I love me" ring along with an I love you from your boss. Wear it with pride acknowledging all you have accomplished. ... See MoreSee Less

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Fruits of the family tree. Janine had treasured diamonds from Grandma and Mom that needed to be ring-imagined, adding a few extra carats of OMG sapphires of homage from Barbara's box 'o gems ( mom's birthstone). Yes the ring is awesome, but the story makes it even prettier. Hubby David, did this for Christmas after Janine and I have been lollygagging (I love this word) for almost 5 years on the perfect design, back and forth with time outs for life happening in between ideas. I took care of his parents back since the 90's and have been the family jeweler ever since, so added good feels on all the memories of jewelry made to mark special moments ever since. Kudos to David for being a wonderful husband and to Janine for letting us share in the crafting of her new signature piece to be worn with love from all of us. ... See MoreSee Less

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