Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221






Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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RAM TOUGH! No, not the truck brand, Johnathan style! This 23 year old amazing young man received a ram pendant from his special friend, without going into a really long story just know how much the symbol, and the friend mean to him, he wanted to pay homage to them both. Johnathan has been a brave warrior, going through some very serious surgeries (he refers to himself as a cyborg now with great pride) and is one of the kindest, sweetest new customers we have ever had the honor to work with. Opal, our HR manager in the shop did something we have never encountered......yep, she could not get close enough to him on the couch and stayed just like (because she also knows there is just something magical about him)that while he was presented with his first and most important piece of jewelry, his "I did this" ring!!!! Johnathan, I cannot thank you enough for choosing us to share this moment in your life, your gift to you. You deserve everything wonderful going forward. To us, you are a champion, yes, ram tough, yet kind and amazing in the sharing of your journey to health! I keep telling you all how each piece no matter the size nor price tells a story. You keep liking and I'll keep posting! ... See MoreSee Less
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So many reasons to celebrate! When my dear friend T had an "important #" birthday coming round the bend , B( aka wonderful hubby) came in for ideas of what to do with T's original engagement ring, a 1.50ct Princess cut that needed some "friends". When asked what my thoughts were, I simply answered, "make her a side stone". The look of glee on his face was instantaneous, as was the lack of color as his concern of really really changing things, would she love it? We started playing in Barbara's box o' diamonds, and lo and behold we proudly present her new version of Happy Birthday, Happy Anniversary, happy promotion, happy life stunner. Happily, the color is back on B's face with pride in what they share in life, and how amazing their own version of past, present and future looks on his wife's hand! ... See MoreSee Less
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Something old, something new, something special, that's what we do. Debbie's mother Beverly loved her jewelry and we loved assisting her and daughter for over 20 years in their passion for fine pieces. Like mother like daughter, Debbie wanted to pay homage to mom and incorporate her own original diamonds with some of her dear mother's as part of a new updated re-do of rings and things.... We added a side diamond on the 3 stone ring with a twist, the original in one of mom's earrings. The neckpiece, Debbie's original diamond with some of the diamonds from mom's engagement ring Each piece unique like the wearer herself, will keep reminding her daily of all the beauty she has in her life, while celebrating the beautiful life of the woman who started it all. ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.