Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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Lisa and I have never met in person. She lives out of town. She found us right here from a random post someone shared and thus began a lovely new relationship bolstered by many phone calls, messages and some hilarious texts. Lisa loved the idea of a CHAOS ring for her very own (because in her own words "my life is total chaos" as we all understand. She sent me a whole bunch of gold and stones from older pieces that were ready for the melt pile, and we re-purposed the emerald cut diamond of her mother's along with the sapphire from an earring, adding the other stones from Barbara's bucket o' gems. Each of the stones, sapphire, tanzanite, amethyst, peridot, and green tourmaline all represent Lisa's children, with of course the requisite diamond friends added in the mix, Lisa now has her very own family CHAOS ring, and each of us a new friend! ... See MoreSee Less
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Ronna oh Ronna, yes this ring was overdue for a re-do! We saved this poor pear, buried in 80's style gold and gave her a new look on life. Actually we pretty much made her look like the day she was first presented as Ronna's engagement ring years ago. Sometimes less is more, and certainly so in this case, now all you see is that beautiful diamond accompanied by a few diamond friends, basking in her own glory instead of being overshadowed. Now Ronna can enjoy her diamond, alternating wedding band and or anniversary band accompaniments for more versatility. Happy to report we had a very thrilled lady leaving here with a stone she forgot how gorgeous it truly was. ... See MoreSee Less
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Terry and Leo were referred to us, as Terry NEEDED, not just wanted to change up her original ring. She wanted 2 over a carat each pear shaped diamonds added to the center of her already TADA oval center stone. So we did just what she asked for and re-did the center of her ring, adding halos of diamonds around those matching side beauties and her oval, creating quite the wow factor indeed. See? You don't always have to start from scratch, sometimes you just change things up a bit for a totally new look! When they came in to see it for the first time, Terry's response after the initial huge smile and yelled "WOW", followed by 753 more WOWS!!!! I was cracking up at her sheer exuberance of exclamations and just so happy she got her dream ring and fella at last! ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.