Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221






Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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When Cynthia decided she needed an "upgrade" in her already magnificent jewelry collection, what to do? Something unique, yet classic and joyfully "over the top", because she can! Cynthia has a heart of gold and does so much for so many, her turn was overdue. We chose this 3 plus carat radiant cut diamond, and had the side baguettes custom cut to size, as the needed diamond friends, the setting acting as body guards for wear-ability, and ok we admit, a little more TADA factor. We had to wait until all the family members got the first peek, and now it's your turn for the big reveal. It takes a lot to make this jeweler a bit "jelly", and I don't know which of us was more excited about this stunner, me or Cynthia. Needless to say she is a bit obsessed, in the best way possible. ... See MoreSee Less
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Can you tell Jon was a bit excited and filled with pride the day he picked up Ashley's gorgeous lavender spinel and diamond engagement ring? Congratulations to you and both families!!! How did the big reveal go down you wonder, with Ashley's beloved pooch as the ring bearer. Jon stuffed the box inside the pup's pajama's (hey she was chilly) and waited until Ashley started petting her, with a "what the heck is in there?" query. What the heck indeed! A ring letting you know Ashley, Jon will be your ROCK forever! ... See MoreSee Less
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One of my dear neighbors stopped in (for the first time in 17 years) telling me she's been meaning to stop by and today was her day. Hey, some of us are just that busy. S had her original engagement ring sitting in a drawer for years, unworn and left all alone. She decided it was time for a little re-do on her already beautiful pear shape diamond to jazz things up a bit and get her back on her hand where she belongs. She mentioned "I'm thinking about something simple with a diamond on each side, white gold this time around". We walked over to the showcase, we pulled out this one mounting first and VIOLA, just what the diamond doctor ordered.....Sometimes instant gratification fits the bill and yes we have plenty of hand curated pieces for you all to choose from, lovingly set right here in our shop! S, so happy you and N did this for you, I can say it, long overdue (like 17 years) and the grin on your face as you left makes me think it was worth the wait after all. Kids all grown, life settled, your time to shine! ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.