Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed for Labor Day 
  Sept. 3rd – Sept. 5th

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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So on St Patrick's Day, it seemed fitting to share Patrick and Jamie's ring and a bit o' the background story too. Patrick and his mom Amy drove here from NJ (7 hours) to visit Buffalo NY for 2 reasons, a very special diamond engagement ring and of course the requisite chicken wings. They made a mother/son weekend of the trip, and had the most loving, glorious time together, sharing the life changing moment of choosing THE RING and some mom/son time getaway !!! They started by "playing with diamonds" by the sunlit window in our shop, until that last perfect stone magically appeared. Thanks to the FedEx delivery that was a tad late yet ended up being bringing the stone that you could literally hear the angels sing, to top the other choices. I patiently waited until I got the news, that Patrick proposed at home in Amy's love filled living room. How is that for a sweet memory every time they enter the room from now on? Oh and Jamie said YES. Comhghairdeas to our happy couple!!!!! Gaelic for congratulations (thank you google) ... See MoreSee Less
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Happy Friday to those who celebrate! ( from your jeweler who works on Saturdays.) Jan and Dennis came in with a small mountain of gold and diamonds, a lovely collection of things and family to be remembered, just in a different form. Jan's original wedding band along with some of her beloved mothers', mother in law's and grandmother's rings and things. She had been seeing our CHAOS designs and decided that she too needed one for herself as her new wedding band re-do. On their way to dine for hubby's special birthday dinner, they did make the stop here, adding just a little more joy to an already celebratory occasion. Jan, madly in love with both Dennis and now her new family heirloom were just over the moon happy and I think you can see that from that smile on both of their faces! ... See MoreSee Less
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Blossom and Joshua have been together for 8 years and decided that at this point, they would no longer be accused of "rushing into things". She had 2 Herkimer diamonds, for those of you who never heard of them, they are a unique quartz whose crystal habit is the same as diamond, and found only in the mines in Herkimer, NY. Her grandpa gave her those stones to cherish, years ago. Blossom wanted something vintage and differently beautiful to pay homage to grandpa, and her upcoming nuptials, and we hid the little marquise ruby on the side as the last perfect detail ( the last gift from him). Jewelry always tells a story and Blossom I am so happy to share yours. We wish for you and Joshua a love story that blooms for years to come with just so much happiness. ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.