Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed Sat. Sept. 2nd

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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Kaylie's and Brandon are engaged! She is the recipient of his families' heirloom diamond ring and couldn't be prouder. Kaylie wanted to "beef it up" a bit and brought in her ideas in sketches, essentially designing her own wedding ring to compliment this beauty. She did all the hard work, we just did what we were told. The result? Gorgeous wedding set for our gorgeous bride to be, exactly what she dreamed about, oh that and the perfect fella of course. 🥰 ... See MoreSee Less
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Sonia from Peoria had been following us for quite a while and she finally pulled the trigger!! She sent us her bag o'treasures with the need for her own CHAOS ring. She informed me not to worry, she is not afraid of 'large and in charge", so I took her at her word. She sent me the most lovely video (for my eyes only) as she had shared some very private intel about her personal chaos and just what this ring meant to her. The ring arrived on the day she needed it most and made her feel empowered and in control, my wish for her is that it is her lucky charm and an omen of everything gonna be alright! I am allowed to show the picture of it on her hand, which she stated "it fits like a glove and just feels perfect". She did all this while driving and admitted the sparkle was however a tad distracting. Three cheers for you Sonia, you got this! ... See MoreSee Less
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Ann from New Jersey took the 6 hour road trip with her bestie Janet to come in for a visit. Ok not just any visit, she came to pick up her 2 new- from- old rings that we crafted from one odd earring, some pendants, and a bunch of other unloved anymore pieces. Ann loves sapphires and of course diamonds so now she has a sapphire ring "wardrobe". Honored by all the out-of towners who we get to take care of, sadly, this jeweler doesn't get to see their reaction (of joy) the first time they actually see the creation in person ,or even meet them. Ann, you gifted me with both and 3 hugs. I'm so glad you love both your new signature pieces and the beef on weck and the wings you got to try Buffalo style! ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.