Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221




(As of June 30, 2020)
Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. 
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
How Custom Jewelry is Made

How Custom Jewelry is Made

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These including metal fabricating/forming, beading, and lost wax casting. Lost-wax casting (also called “investment casting” and “precision casting”,...

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Thank you Rob for sharing your story! Your email made my heart sing. In Rob’s words . . .“I finally did it. I asked Courtney last weekend in Ellicottville. Courtney loved the ring and couldn’t believe how much the band reminds her of her mother’s wedding band that she wears on her right hand every day. You said she wouldn’t stop staring at the ring once I gave it to her and you were right, she didn’t look up the whole ride home. You asked for a story of how we met: Back in 2007, we both went to University of Rochester where I played football and she played basketball. Years later we re-connected via social media through a mutual friend and decided to meet for dinner. The rest is history! Thanks again for your help. We can’t wait to come back when it’s time to pick out our bands.” Rob, we can’t wait to see you again and meet Courtney in person! Thank you for the honor. Congratulations, we are just so happy for you both!!! ... See MoreSee Less

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Donna and Leo, long time customers and friends of 24 years are celebrating their 29 years of wedded bliss. Two of the finest folks we know and newly retired from prominent positions in banking. Leo, a consummate numbers fella and hopeless romantic, called ahead with the idea of surprising Donna with a special pendant of her choice. Bringing her IN was the surprise as she got to show "interest" in which one was of her choosing So we all know that layering your necklaces is the thing...she found those special two pieces that made her heart flutter. What's a guy to do? He did the simple equation Happy Wife =Happy Life and knew this was a good investment with guaranteed dividends, a true statement of love. Congratulations Donna and Leo! May your love always continue to grow and compound daily! ... See MoreSee Less

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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? It means you're telling her you're going to be her rock.

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.