Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed for Labor Day 
  Sept. 3rd – Sept. 5th

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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For those of you who embrace CHAOS and asymmetry at it's finest, you're welcome. Those of you who prefer order (at least a little) divert your eyes. Rosalie brought in her mother's wedding band, grandma's diamond wedding ring and a few other pieces that represented life-moments that she has both enjoyed and endured. We opened up that wide band, adding yellow gold accent bars from gramma's ring. Then she and I sorted out the placement of the diamonds, representing parents, hubby, son and daughter Maya, as well as her birth-mother, and something that is often hushed and not spoken of, loss of babies who were yet to be born, everyone acknowledged. The open spaces? For the someday grandchildren we celebrate in advance, how we look forward to that day. 3 "I love it", 2 really big hugs and Rosalie's most heartfelt words of " this ring tells my story " said with the most beautiful look on her already beautiful face. Makes one ponder, especially the day before we realize what THANKSGIVING really should mean. To all of you I wish a wonderful day, filled with family, friends, feasting and just remembering all the things we truly are thankful for ! ... See MoreSee Less
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Rich and Laurie, our two lovebirds who found one another later in life when the time was right, have a thing for each other and the double heart emoji, texting it to one another throughout their courtship. So much does that symbol mean that Laurie and Rich had it done in ink and now in a custom engagement ring with an interlocking wedding band on her hand to symbolize their wedded bliss. Congratulations lovebirds! ... See MoreSee Less
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Teresa, just the sweetest southern belle from Alabama (who we have yet to meet) found us here, followed us for a bit and then decided to reach out for something wonderful to celebrate her! She sent us a bunch of no-longer-her taste pieces that we dismantled, sorting out the best of the best to use in her creation. We had numerous conversations and texts, bonding immediately, trying to sort out her taste (vintage) and what she envisioned for her new signature piece. 177 hand-set diamonds later, TADA!!!!!!! Teresa, thank you for the honor, I have to say we are pretty proud of your bracelet and wish I could have been a fly on the wall to see your reaction when you opened the box for the very first time 😀 ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.