Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

Follow us on Facebook!

Lovely Sue found us on line and brought in some treasures she had been sitting on for almost 20 years. Well, not literally, the rings were sitting in a drawer (if you were wondering about her comfort level). Her engagement ring and wedding band from her beloved husband, along with the diamond she inherited from her mother. What to do with 2 different shaped diamonds and their little buddies, each one with so much meaning, yet we still had to make the design work for her? Sue just picked up her very own "I LOVE ME" ring, her new signature piece. Something to remind her everyday just how precious and loved she she is and her two favorite people right there on her hand. We think its pretty awesome and so is Sue, who needless to say left here one very very happy lady! ... See MoreSee Less
View on Facebook
Karen from NC messaged me one day and said she needed to embrace some happy CHAOS for herself. Her adoring hubby over the years kept showering her with new and upgraded wedding sets....3 of them as a matter of fact. Karen told me that she really wasn't a fan of the Marquise one anymore and could I hide that stone in the mix. She sent me a bunch of her not so loved anymore, yet all fine stone rings and things and we did what we do. So here you are Karen, your CHAOS is more like a "Where's Waldo" and we let her sparkle with all her diamond friends, just more on the incognito side of things. After many texts and phone calls, we developed friendship that will hopefully soon bring her Buffalo and a tour of Niagara Falls so we can actually meet. Karen is just a lovely, fun lady and she never ever asked to "speak to the manager". ... See MoreSee Less
View on Facebook
Kim and Howie met and fell in love while in prison. NO, not as inmates, but as hard-working employees. Ever since, these crazy kids have shared a lot of wonderful life together with ups and downs, including the passing of Howie's mom. She had a beautiful emerald, and a huge diamond marquise that we "broke out" of their original mountings, setting them free into a right hand ring for Kim along with her re-designed wedding set,. So I can already hear the groans, but do we call them "Jailhouse Rocks"? (Elvis Presley 1958) ... See MoreSee Less
View on Facebook


What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.