Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed Sat. Sept. 2nd

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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A love story to make us all believe. Donna my dear friend went on a cruise in January, solo, a gift to herself and a brave thing to do for sure. Let's get right to it though....She meets this handsome Canadian, also traveling solo, and they both just connect. Both widowed, they found so much in common, besides mutual attraction. When the last day of the cruise approached, Frank said " Don't get off the boat, let's continue on and see where this goes". Donna of course took the plunge because why the heck not? Fast forward after another 6 weeks of on the seas adventures. They are getting married this September, Donna is moving to Canada with Enzo, her pup. Starting a whole new life, love and home. My dear friend is living her very own Hallmark movie, and there is no one (or two) more worthy. Yes, I teared up writing her story. Seriously, you can't make this stuff up and fairy tale endings do come true! ... See MoreSee Less
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Ok I swear we do more than just CHAOS jewelry, but they just keep coming out so killer I have to share. Elizabeth had a collection of rings, from Aunties and Grandma's so in the design all the diamonds went. She came in loving the CHAOS idea, but loving more symmetry, so this jeweler had some reworking of diamond placement to keep ORDER in her CHAOS, an oxymoron kind of like jumbo shrimp, right? There is of course that big girl in the center and a few ovals, a gazillion different sizes but we made it all work. The brushed/satin finish on the sides for a little more added detail.... I called her today to make sure she was loving her new statement piece and the response I got was "I'm obsessed". I think this type of obsession is the most healthy, rewarding ourselves because we deserve it. ... See MoreSee Less
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One of my besties and favorite partner in crime Lidia, came in with a bunch of her jewelry, some from her mother, maybe a few exes, and other sordid- story- attached pieces to be taken apart, the diamonds gleaned for their next adventure. To know Lidia is to love her, and there is no one else I know who a good CHAOS design was the perfect answer to the jewelry question " what do I do with all of this?". To the one who brings out the absolute silly in me like no other, this one's for you! ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.


COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized