Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed Sat. Sept. 2nd

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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Cindy, one of those folks who just brightens your day every time they walk in, just left here literally walking on air with the biggest smile on her beautiful face. Although camera shy, she was thrilled to show off her new ring. Cindy lost her beloved husband a number of years ago and we did some re-designing of other pieces with her over the years. This pear shape diamond, the original stone he gave her when they were much younger and just starting out, was the one that she just had to wait until both the time and the design felt right. Something different, with a lot of detail that didn't look bridal in design, classy and a bit kooky ( in the best way possible) just like the wearer herself. Although she told me this was the last of our projects, now we are working on a pendant with her mom's and MIL's diamonds.....yes, we will keep you all in the loop. Cindy sparkles even more now, heart, soul, and fingers! ... See MoreSee Less
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Ruth and Randy one of my favorite couples celebrated a new special moment with one another, "Because We Want To" Day. Nice ring to it we think, so we made them 3! Using his fathers' diamond, we crafted a very classy gents ring for Randy had Ruth's original engagement ring where the center diamond kind of "got lost in the sauce" and wasn't presenting as boldly or sparkly as it should. We ring-imagined it into a more classic slimmed down version using all the stones from the day she first said yes. The bubble ring, with its' own happy kind of vibe was done with an old pair of diamond studs and a few stones from mom and MIL all together in her new right hand ring. Now they both have new signature pieces, honoring each other and the love of their parents. We think everyday should be because we want to and can day. Everyday, just celebrate yourself and the ones you love. Happy weekend to you all! ... See MoreSee Less
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We do it because of the stories each piece tells... Boris And Blerta, their wedding day happening June 15th, wanted very sentimental wedding bands to celebrate their love and family history. They had Boris's grandfather's band and gold coins from Blerta's grandparents, the only two treasures brought over from the old country. We used the Ukrainian rose gold band in its' original form as the center insert in his, along with the coin gold used for the crafting of both, uniting the families and their heritage for the next generation. Blerta also dreamed of having an unheated, natural teal blue sapphire for her engagement ring (in process). This 4.01 carat beauty was mined in Madagascar, which also a fascination of Berta's ever since seeing the movie and realizing the magic of that place. They both live near San Francisco, and although we have never met, the bonding from the calls, texts and the sharing of their story along with the joy they are experiencing from all of this, I do have one of the most fulfilling "jobs" in the world. Thanks for being part of our community of jewelry and story lovers. ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.


COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized