Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221




(As of June 30, 2020)
Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt. 
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond

New Year’s Eve Hours

  We will be open 10:00 am - 3:00 pm on Tuesday, December 31st and we will be closed Wednesday, January 1st. We will re open Thursday, January 2nd at 10:00 am. In the event of a jewelry emergency please call 716-204-1297. Thank you and from everyone here at...

Happy Holidays!

  With the holidays only days away we will be open Sunday December, 22nd 12 pm- 3 pm, Monday December, 23rd 12 pm- 5 pm & Tuesday December, 24th 10 am- 3 pm. We will be closed Wednesday December 25th & Thursday December 26th and will re open on Friday...

Happy Labor Day!

We will be closed from Saturday, August 31st thru Monday, September 2nd and will reopen at 10am on Tuesday, September 3rd. We hope everyone enjoys their weekend! For a jewelry emergency please call 716-204-1297

Happy July 4th!

Barbara Oliver Jewelry is celebrating our country's independence! We will be closed from Thursday, July 4th, 2019 through Monday, July 8th, 2019. We will re-open on Tuesday, July 9th, 2019 at 10:00am. Have and safe and enjoyable Fourth of July! In case of an jewelry...

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Maya was referred to us by our friends at Cowpoke when she mentioned that she had a hankering for something custom crafted just for her. She loves Tanzanite and wanted something in rose gold with a few diamond friends to accent the center stone that she choose from Barbara's box o'gems. Maya has triumphed over a year of challenges, and what better way to celebrate her success and happiness than an "I love me" ring? She now has her daily reminder at her fingertips, of how wonderful, special and unique she is, a warrior woman who is most enchanting and had us at hello, the moment she walked in and shared just what this special piece means to her. ... See MoreSee Less

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When Theresa inherited her beloved mother's 1.29ct transitional cut diamond, she faced a diamond dilemma. How could she best honor both the stone and her mom? After some creative noodling, we designed this vintage flavored re-do, adding some Marquis and rounds as diamond friends for a more dressed up version of the original solitaire. Hay, we all need friends, right? And how can you not love the sparkly and dazzling ones?! This is the 5th custom piece we have done for Theresa who lives in Long Island. We have yet to meet in person, but with many phone conversations, emails and texts over the past 4 years celebrating with her, special life moments with jewelry, we have indeed achieved more than the typical customer/jeweler relationship. Not seeing her happy face as she opens the treasure chest box for that very first glance always a small let down. (It is the treasured moment for this jeweler.) But the phone call with the scream of delight from Theresa when that FedEx box arrives on her doorstep always brings joy, as does her friendship. Thank you Theresa for the honor of creating this special piece! ... See MoreSee Less

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Who’s under that mask you ask? It’s Judy! She was referred to us for a redo on her original engagement diamond (since upgraded) and a pair of diamond studs from her mother-in-law as a wedding gift. Judy has wonderful taste and also wanted a TADA signature neckpiece created for her to wear every day, all the time. This is that piece, and that is Judy with a smile! She wanted me to make sure you all knew that under that mask, was the biggest smile of the happiest woman. As a side note, Judy has let us know how much she just loves her new necklace, so under my mask is also the biggest smile of the happiest jeweler!!!! Thank you Judy for being such a joy to work with! ... See MoreSee Less

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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? It means you're telling her you're going to be her rock.

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.