Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed Sat. Sept. 2nd

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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This is why it's important to have your jewelry pieces documented PROPERLY!! My clients Wendy and Matthew from Massachusetts had a loss from their home of a true family heirloom, Matt's grandmothers engagement ring that Wendy was the proud recipient of this treasure to wear as her own. Thankfully the photo and the description of the original gave us the opportunity to make them both feel somewhat whole again by duplicating the original to a tee. The response I got when they opened up the package was Matt's declaration of "Dare I say this one looks better?". I'm over the moon thrilled that we were able to right a wrong and make these two special people get some closure and happiness from an otherwise crushing event. Get it written up, get it insured. This was my Public Service Announcement a bit of a twist on our usual posts, but hey you still got to look at a stunning piece of jewelry and have maybe a thought provoking moment. Have a great weekend you all and thanks for tuning in 😘 ... See MoreSee Less
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You all probably had enough sparklers and fireworks yesterday, so here is your dose for today. Alison, who is now on our list of favorite clients, came to us with her wedding set for a fresh new start and look. After the years since her beloved husbands' passing, she was ready to move forward and it needed to be back on her hand. Lots of beautiful diamonds with so much meaning, and having been through some CHAOS herself with life and all, what a perfect way for her to DO SOMETHING WONDERFUL FOR HER!!!!!! We worked very closely together to make her a classy, wear all the time, band, reminding her of that love and wonderful marriage, and the strong, powerful, wonderful woman she is. ... See MoreSee Less
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You all love the stories, here's one about that sentimental guy that really really went all out! Mike and Lori upgraded their wedding set and wanted to preserve the original bands, turning them into something they could keep close to their hearts. Using the melted bands, he wanted a symbol representing their initials, a Celtic Dara knot, and 6/9 for the first date. He presented her with their pendants on the 39th anniversary of that day. Still happy all the years, they look good, still kids but with a lifetime shared.......On a funny note, this is the first time I have been able to not only share the jewelry before and after, but the couple as well 😂 ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.


COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized