Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221







Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Closed for Memorial Day
May 27th

Closed New Year’s Day

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
Custom Made Jewelry

How Custom Jewelry is Made

The art of making custom jewelry.

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These techniques include metal fabricating/forming, beading, and lost wax casting. Lost-wax casting…

diamond ring

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman’s finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you’re telling her you’re going to be her rock.  

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Brian wanted to do something special for Rose's big birthday and their upcoming 23rd anniversary, oh and a very nice promotion at her work. We had done her kid's engagement rings and now it was Mama's turn to sparkle. She chose an E color cushion shape diamond and a set that incorporated both her love of diamonds and her birthstone, sapphire. Rose is a bit camera shy but happily showed the original ring and her new ones for you to see. So the best part for Brian,(besides happy wife) the night before they were coming in to see the diamonds, the casino gods shone upon him greatly. On the husband-meter, he scored 100% and was rewarded by the universe for loving actions and care. ... See MoreSee Less
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Erika was sent on the mission of finding her own dreamy engagement ring and then Christian, smart man that he is would then come swooping in from Chicago to take of the rest. Erika wanted something different, she had a few requests, a moss agate center stone, diamonds but no symmetry and the gallery ( the part under the center stone) had to be a tulip. Sounded good to us too. She just emailed us from Chicago that they are now happily engaged and she loves her ring to bits. Awesome couple who met in college, taking different career paths yet paving their own road together. We loved working with her and then meeting the man, who made a very special trip just for ... See MoreSee Less
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We missed our usual Friday post as we are officially in BRIDAL SEASON. So here is your bonus Tuesday I've been thinking about you too post! Irina received a simple pair of emerald cut emerald post earrings. Irina, is not the type for plain anything, she likes "large and in charge" jewelry and everything to just sparkle...... A LOT. We took those really nice emeralds, who were just proud of themselves as they were, and we built a monument around them, with a halo of baguettes and round flush set accent diamonds, also adding lever back mountings (Irina doesn't like posts) with a diamond accent. As she was leaving the shop with her new finery, her eyes were just as sparkly as her earrings, and her smile said it all. Irina left here, one very happy lady indeed. ... See MoreSee Less
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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? Yes, there is a meaning and symbolism behind the engagement ring!  It means you're telling her you're going to be her rock.  

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.