Barbara Oliver Jewelry is Buffalo’s Best Jeweler.
 ~ Let us show you why.

COVID-19 Response Information

The well being of our customers remains our highest priority. We  are following NY State guidelines,  we have our sanitizing plans in place and are ready to take care of everyone’s needs whether it is by appointment, or curbside service to ensure everyone stays safe and healthy.

The following are the precautions and protocol we have in place to ensure a safe opportunity to shop. We thank you in advance for your consideration and cooperation:

* A Maximum of 3 Patrons in the showroom at one time

(Call ahead to help ensure social distancing – 716-204-1297)

Wearing of Mask is Mandatory at all times

* Use Sanitizer Upon Entry

* Maintain 6′ Distance from other customers & staff

* Curbside Pick-Up remains an option

* Counters, door knobs, jewelry, etc sanitized

Personal Jewelry Consultation

Let us help you find or design a fine piece of jewelry for that special occasion with the personal attention you deserve.

Personal Jewelry Consultation with Barbara Oliver, Professional Jeweler

Barbara Oliver Jewelry
5820 Main St., Ste 311
Williamsville, NY 14221




Tues – Fri: 10am-5pm
Sat: 11am-3pm
Sun, Mon: Closed

Shopping by appt.
& curbside pickup also available

Engagement rings - Learn How to shop for a Diamond
How Custom Jewelry is Made

How Custom Jewelry is Made

Making custom jewelry takes many forms and encompasses many techniques used over the ages by virtually all cultures. These including metal fabricating/forming, beading, and lost wax casting. Lost-wax casting (also called “investment casting” and “precision casting”,...

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Welcome Bishop Fisher to Buffalo! We were beyond honored to craft the ring for this very special moment in time. As is the custom and tradition since 610 A.D. each Bishop has received a gold ring from his Priests, signifying his betrothal to his church. It was a most beautiful service and needless to say, being invited and included is a wonderful memory I will cherish always. The gift to him comes directly from all the Priests in the diocese as a tribute to him. I did also get a few minutes to speak with him personally and was immediately taken with the kindness and warmth of Bishop Fisher. I know he will bring beauty, healing and strength not only to those of his faith, but to all of Buffalo as a community. We wish him every good thought possible in his new position! ... See MoreSee Less

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When Esha, one of my favorite client's daughters called from Florida to tell me she had always dreamt of an eternity style oval diamond band and now was her time to treat herself to an "I love me" ring, we immediately got to work...... 14k white gold boasting just shy of 4 carats of E color VS-1 perfectly matched sparklies. When did this arrive? The very day the she also was told she was being promoted at her job!!!!! What a perfect day for you Esha, an" I love me" ring along with an I love you from your boss. Wear it with pride acknowledging all you have accomplished. ... See MoreSee Less

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Fruits of the family tree. Janine had treasured diamonds from Grandma and Mom that needed to be ring-imagined, adding a few extra carats of OMG sapphires of homage from Barbara's box 'o gems ( mom's birthstone). Yes the ring is awesome, but the story makes it even prettier. Hubby David, did this for Christmas after Janine and I have been lollygagging (I love this word) for almost 5 years on the perfect design, back and forth with time outs for life happening in between ideas. I took care of his parents back since the 90's and have been the family jeweler ever since, so added good feels on all the memories of jewelry made to mark special moments ever since. Kudos to David for being a wonderful husband and to Janine for letting us share in the crafting of her new signature piece to be worn with love from all of us. ... See MoreSee Less

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What We Do For You

And when you come in we will show you what diamonds actually should cost so that you'll understand what we're able to do for you, not to you.

What a Diamond Ring Means

Fellas, do you know what it really means when you put a diamond on your woman's finger? It means you're telling her you're going to be her rock.

What’s Our Slogan?

Because a trusted jeweler is worth her weight in gold.

Custom Crafted Pieces

You need that special piece, crafted specifically with your ideas in mind - that's what we do. We'll work with you every step of the way from model to finished to make sure you get that ring of your dreams.

Come In to Our Store

I would love for you to come in where I can show you all the beautiful, hand-selected, one-of-a-kind pieces. You're welcome to come in and play dress up, try everything on.

Do You Need High Clarity?

When it comes to clarity, do you really need high clarity? If you can't see it with your naked eye, does it really matter? Go color and cut, I'm telling you.

Picking out the Perfect Diamond

Hi, I'm Barbara Oliver and I'm here with you to teach you how to pick out the perfect diamond.

What’s My Favorite Color?

My favorite color? Sparkly!


The experience of making, what some would say, the biggest purchase a lifetime was such a delight with Barbara and her associates. She makes it very comfortable and not scary during the whole process. She made sure that I knew what I was buying, and also educated in what I was buying. We were able to get the most perfect ring, and was/is willing to work with any budget. My now fiancé said it is the most perfect ring, and wouldn’t want anything else. Now it’s time to pick out wedding bands!!!!!


I AM TRULY SPEECHLESS!!!! Can’t say enough about Barbara and her staff!! She helped me upgrade my wife’s wedding ring diamond for our 20th Anniversary. Barbara really took the time to sit down and discuss options with me, not from a sales person’s point of view, but from a “family member” point of view. Extremely warm and personable, someone who really cares! Thanks again Barbara, I gave the ring to my wife today and she was in tears!! Truly a day to remember!!

The experience we had in Barbara Oliver’s, was second to none, from the minute we walked through the door. We sat in a relaxed and comfortable setting and discussed our plan for a bespoke design. It seemed so much more personal than just standing across a counter, like most large chain jewelers. Barbara explained in detail, the process which made it easier to select the perfect stone and design the rings we wanted. At this point we knew we were in excellent hands with the right gemologist.